What Is Digital Marketing
Before the advent of the internet, businesses were strictly conducted within a brick-and-mortar space. With more and more businesses being conducted over the internet, organization's now feel there is a need to be visible on the web.
Businesses have taken all aspects of their functions with them to the web. On an organization's website, customer service is done with emails and live chats; sales can be made online by placing and receiving orders; advertising is also done online; to mention but a few.
SOCIAL MEDIA For any organization to achieve its objective which is to make profit, there is a great need to let the public know about their products or services; and how it would improve the lives of its users. This is where marketing comes into play.
Social media Search Engine Optimization marketing involves creating content online that is aimed at driving traffic to a company's website through social media. Facebook, Twitter, Instagram, and all other social networking sites are just the right place to achieve this purpose.
This social media networks allow individuals to build relationships through interactions. This is why organizations have cashed in on it as an inexpensive tool to promote their products and services.
PROS - It is a low cost method of creating awareness which translates to a reduced marketing cost. - Information can be passed through it quickly making it a powerful sales tool. - It has the capacity to cater to a very large audience and a good source of website traffic generation. - It provides an avenue for creating brand loyalty - It promotes interaction between an organization and its clients and would-be clients making client feedback a relatively easy task.
CONS - You need a clear strategy to benefit from social media. - There is a need to constantly update your audience. - Constant exposure may result in leaking information about your organization among many other things. - You may have to deal with people with unruly behavior.
COMPETITION There are two of them: Pay-Per-Click (PPC) and Search Engine Optimization.
PPC is the use of google adwords and others to drive traffic to a website. Then you pay for each click that brought traffic to your website.
Search Engine Optimization on the other hand, involves using words that are in the best practice of SEO to make your website appear more often when a search is made on the internet using yahoo, bing, google and other search engines. It does not cost money to do SEO.
SEO and PPC are recommended by some experts ahead of using social media to drive traffic to a website.
CONCLUSION It will immensely benefit an organization to make the best use of social media in promoting their image, products or services. An organization's website contains information of all there is to know about them.
Social media is then a tool that will help drive traffic to the organization's website at a very minimal cost. All that is required is an active presence and a know-how of generating interest from the social media audience. It edges PPC and SE0 because it can used to get customer feedback.
The benefits of improved sales, brand awareness, getting customer feedback, and more, far outweigh the hard work involved. All it takes is having a strategy on how to effectively use social media to your advantage.